I’m often told after my keynotes– “Great presentation, really useful techniques, but it’s just  common sense after all!” Yes, and that’s exactly why they’re so valuable.

Common sense can be worth a lot–Warren Buffet has made billions from what he calls “simple common sense.”

I coach executives whose titles include Global Chairman and CEO. Sometimes, the most valuable thing I can tell them is that they need more eye contact and pause before they answer; or that their behavior comes off as arrogant and condescending. None of it is rocket science. What’s valuable is my ability to diagnose the problem, and my confidence in calling them on it.