Call it the “dog and pony show.”

Call it the most grueling three weeks of your life.

Call it what you will – the Roadshow may be the single most defining moment of your company’s history. 

If it’s successful, it leads to an IPO price that has you shooting champagne corks through the cubicle aisles at the office.

If it’s not successful, it could lead to a lackluster performance on opening day, and a management team and board left scratching their heads (and reaching for the nearest bottle of something strong).

With many feeling hopeful for 2011 IPOs, now’s the time to be plotting and planning so your team is in a position to make a lasting impression on the investment ecosystem.