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- DON’T use negations lightly: if I say “don’t think of a white elephant”, what do you think of? Exactly. So what do you think happens when you write “no problem”? Or “don’t hesitate to call”?
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- DO use the word YOU. It should be the single most prevalent word throughout your missive– after all, it’s the only thing the reader cares about.
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- DON’T have more than three main points to your message– the human brain thinks best in triads, and has difficulty apprehending any number greater than 5.
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- DO spend some time carefully choosing the words with which you sign off your email–remember that beginnings and endings are often what people remember most.