As many branding experts will tell you, one of our most common pitfalls is trying to be all things to all people. You just can’t please everyone, and trying to do so is a recipe for failure. Few brands are successful in trying to reach “everybody”; on the other hand, we can all think of brands who, in trying to broaden their appeal, lost their initial customer base (Ford comes to mind with “Not Your Father’s Oldsmobile”). The most successful brands concentrate on pleasing their target market first– and they don’t worry whether people who are not in this category are left indifferent or even annoyed.

.
You too have a target market–whomever can have the biggest impact on your life/career/business at the moment. You need to figure out who this market is, and what their deepest dreams/ hopes/ desires are. Then, you create your brand to show them how YOU are the answer to their prayers. You can even go looking for primary, tertiary, and secondary target markets– the secondary are people who can recommend you to the primary; and tertiary would be people who can negatively impact the situation if they get really too ticked off– just make sure to keep your priorities straight. Whenever there’s a needs conflict between your target markets, you should be clear on who your primary people to please are.