… Well, actually, that’s the message YOU should be giving THEM. In your mind, it should be all about them– because in essence, charisma is all about how you make people feel about themselves.
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One good example comes from the field of marketing, where Randy Gage advised at the NSA Convention: Take a look at your marketing materials. Using two different color highlighters, use one color for things relating to yourself, another relating to your client– what suggests benefits to them, the reader. If the second color doesn’t predominate, you have a problem.
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The same could be said of your emails. Read your past messages– how often does the word “I” appear, as opposed to the word “you?” Change your wording! Instead of saying “The O’Dwyer newsletter has some great tips on that subject,” say “You might find great tips on the subject in the O’Dwyer newsletter.” Or you can simply insert, “You know…,” before any sentence to make them instantly perk up and pay attention.
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Does the email speak of you, and your interest first? Theirs only second? Flip it around! Just cut, copy and paste so whatever pertains to them shows up instantly. In your conversations, your marketing materials, your body language, your everything, remember– it’s all about them.