Let’s say you’re going to a conference. How can you make sure that you’re making the most of your time there?Here’s a sequence which should help you plan things out.

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A month before the event:
•    Determine your goals and objectives.
o    Research speakers and attendees.
o    Identify those you would like to meet, and why.
o    Set out an agenda for the meeting.
o    Prepare a synopsis for individuals selected, including biographies, pictures, and any personal information you can find.
o    Define what you can do for them—be it in the conference (instant introductions to others they might want to know) or outside.

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A week or two before the event:
o    Start reaching out to your target individuals. If they’re major players, work around them. Offer several meeting options, from a quick cup of coffee to taking them out to dinner, to discuss a subject you know is close to their heart. If the topic is titillating enough, they will accept. Even if the meeting can’t work, they will remember you and your invitation. For second-tier individuals, consider setting up a group event (a group dinner, for example).
o    Research the tribal wear and language and the latest news in the community—you’re gathering conversation fuel.

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…to be continued…