It’s not how smart you sound…


… It’s how smart you make them feel.

Remember the Pavlovian reflex? People will associate to you whatever feelings you evoke in them on a consistent basis. And people like feeling good about themselves– so if you make them feel they’re brilliant, they’ll very much want to be around you.

Don’t try to impress them– let them impress you, and they will love you for it.

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